PLU lecture, July 9,
2009
The New Price Point
and its consequences
Free, by Chris
Anderson http://www.scribd.com/doc/17135767/FREE-full-book-by-Chris-Anderson
“Priced to Sell,” Review of Chris Anderson’s Free, by
Malcolm Gladwell, The New Yorker, July 6, 2009 http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell
“Gladwell, Anderson and Godin: All wrong for the typical
writer,” by Mitch Ratcliffe, BooksAhead.com, July 1, 2009 http://booksahead.com/?p=396
The hidden cost of
shopping and browsing
Self-Regulatory
Principles for Online Behavioral Advertising, http://www.iab.net/media/file/ven-principles-07-01-09.pdf
“Four Privacy Protections the Online Ad Industry Left Out,”
by Saul Hansell, The New York Times, July 6, 2009. http://bits.blogs.nytimes.com/2009/07/06/four-privacy-protections-the-ad-industry-left-out/
